Why Custom Design is a Must for Luxury Virtual Staging
Selling luxury properties is no ordinary business. It requires a robust understanding of the high-end real estate market. No matter the location of the property, whether it be Los Angeles, Miami, or New York — home staging plays a crucial role in generating traffic online and helping potential buyers connect emotionally with a home.
For real estate agents nationwide, virtual staging helps tell a property's story through carefully crafted design, catering to a potential buyer's lifestyle. If an image is worth a thousand words, virtual staging offers a never-ending story that captures the buyer's attention at crucial touchpoints. Visual marketing is the real estate market's foundation, helping those selling property showcase homes, condos, townhouses, co-ops, and even rentals in a captivating way — and virtual staging is the most effective tool.
Home buyers want to envision their future in a new space, which is where staging comes into play. However, virtual staging is a bit of an art and a science, and you'll need trusted staging design experts by your side to reach your goals. If you're stuck, we have some virtual staging questions you can ask before you hire on a new stager.
The first question you're more than likely going to be asking is, why go virtual for your luxury property? Well, let's start there.
Traditional Home Staging vs. Virtual Staging
When delving into why custom virtual staging design is so important for luxury properties, we have to start with why it's a better avenue than physical staging.
While physical staging is a tried and true real estate tool — it's losing momentum with the emergence of a much more effective marketing strategy (virtual staging).
As potential luxury home buyers go about searching for their ideal property, they begin online — looking for gorgeous spaces that fit their niche wants and needs. This leaves physical stagers in antiquity, as they're now tasked with using their limited furnishing and decor inventories to create lived-in properties. To fit into the digital ecosystem, they take photos of these staged spaces as a means to create visual marketing.
Virtual stagers skip the costly middle ground and take advantage of state-of-the-art digital rendering technology to add a wide range of design elements, including:
Furnishings
Decor
Colorways
Refinishing or altering flooring
Wallpaper
Light fixtures
Cabinets
Window coverings
Landscaping
And more
We've actually covered some of the most popular reasons for why physical staging doesn't make sense for luxury properties before, so be sure to check it out if you're looking for more insights.
However, it's not just about finding the nearest virtual staging "expert." You have to find a staging designer with experience in luxury homes and customization capabilities.
Why Custom Designs Make the Difference
Choosing the right virtual staging company can be a challenge, so knowing how to find the solution for your properties is vital — especially in the luxury market. High-end homebuyers need to be blown away by their potential future property. With so much money on the line, cheap or tacky virtual staging design won't cut it.
The truth is, many virtual staging companies rely on cookie-cutter decor and furnishing catalogs for their clientele. Unfortunately, this leads to less than stellar results and forgettable staging efforts. Luxury home buyers expect customization and unique designs.
Unlike physical staging, virtual designs don't face the same design limitations. While stagers may have a large inventory with hundreds or even thousands of decor and furnishings — their options are restrained by space and cost. Storing and even transporting considerable amounts of furnishings ends up costing the seller tons of cash — as carry-on costs begin adding up.
However, the inventory constraints of physical staging are where it truly falls short. Virtual staging gives designers an unlimited pallet to create with, offering unmatched flexibility and freedom to craft the perfect luxury living space for potential high-end home buyers.
Match Designs With Their Market
One of the most significant contributors to why custom virtual staging designs is a necessity for luxury real estate is matching style, decor, and furnishings with the right market. The virtual staging that sells to a luxury condo in Miami is very different from the virtual staging that appeals to home buyers in Palm Beach or Connecticut.
Every luxury home, condo, townhouse, or even co-op is unique. Custom virtual staging gives each and every property the attention it deserves through experienced design that matches the market. The need for customization is only compounded when we consider sophisticated neighborhoods with varying levels of design opportunity, historical significance, and outdated characteristics that need revamping.
Custom virtual staging excels in:
Creating photo-realistic depictions of a property's true potential
Elevating outdated elements of a property
Implementing stylish additions that intrigue potential buyers
Meeting the dynamic needs of an ever-changing luxury real estate market
Offering unlimited design options that wow high-end homebuyers
Craft custom visual marketing material that suits the sophisticated clientele
Homes need staging to fit their respective markets, which is where custom virtual staging excels. With an endless supply of design, furnishing, and decor options to choose from — experienced virtual stagers can craft the right creations for the right buyers.
Find the Right Luxury Virtual Staging Designer For You
Selling a high-end home is no easy task. In fact, luxury properties may sit on the market for quite some time as the potential buyers pool for expensive homes is far smaller than average or low-priced properties. That time is wasted, especially with physical stagers who will charge thousands upon thousands — month after month in carry-on costs.
With custom virtual staging designers, you'll not only save a ton, but you'll also have the flexibility to change up home decor, furnishings, and design whenever you need, for a fraction of the cost.